Practices
Creators & influencers
The internet’s main characters, run like companies.
Athletes
From the field to the feed.
Musicians & artists
Own the audience, not just the record.
Founders & executives
The face of the company, engineered.
Coaches & experts
Expertise, productized.
Speakers & authors
From the page to the stage.
Podcasters & broadcasters
The show is the storefront.
Entertainers & on-camera talent
Presence that pays.
How we work

MORR Talent · Podcasters & broadcasters

The show is the storefront.

A loyal audience that shows up every week is one of the most durable assets in media, and one of the most consistently undermonetized. We represent hosts on both halves: the show run properly, and the business built on the back of it.

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Mandate

What we run for you.

Two things are usually true at once. The inventory is underpriced, and the show is doing none of the work of selling anything that belongs to the host.

Sponsorship and sales

Inventory priced against the audience it actually reaches, sold, delivered, and renewed. Renewals are the whole economic model, and they are won on reporting and delivery rather than on charm.

Distribution and growth

Clips, cross-posting, and the flywheel that puts episodes in front of people who have never heard the show. Podcast growth is a distribution problem far more often than a content problem.

Production support

Edit, publish, and repurpose, every episode, everywhere, on a schedule. Consistency is what the format rewards and what a host is least able to protect alone.

Owned offers

Products, memberships, and services sold to the audience, so the show is not entirely dependent on advertisers having a good quarter.

Rights and format

Ownership of the show, its name, and its catalog, kept where it belongs when networks and platforms come with offers.

Doctrine

How we think about it.

Four positions that decide how this practice is run. They are stated plainly so you can disagree with them before there is a mandate rather than after.

Attention this deep is rare

People give a show forty minutes of undivided attention, which almost nothing else in media gets. Priced as display inventory it is worth a fraction of what it does, and that gap is the mandate.

Sell the audience, not the download

Download counts invite a comparison you will lose. Who listens, what they buy, and what they do after hearing the read is the case that moves a rate, and it requires evidence.

The show should sell something you own

A pure advertising model hands the business to somebody else’s budget cycle. An owned offer running alongside the sponsorships changes the risk profile of the whole operation.

Ownership is the long game

Network and platform deals are attractive at the moment they are offered. Read what happens to the name and the catalog at the end, because that is what you are actually trading.

You do the work you’re known for. We run everything else.

Method

How it runs.

The same four phases as every mandate. The first two happen before there is an agreement to sign.

Application

You tell us who you are, where the audience actually lives, and what you are building toward. We are selective, and a fast no is worth more to you than a slow maybe.

Deliverables

A read on the audience, the offers, and the existing deals
What you want the next three years to look like
An honest answer on whether we are the right firm
Terms discussed before anyone signs anything

The map

Before we take a mandate we audit the whole picture and show you the revenue sitting unclaimed inside what you have already built. Most of it is not a growth problem.

Deliverables

Audience, platform by platform, with the concentration risk named
Every live deal and contract read for rate and rights
The offers you have, and the ones the audience is asking for
A ranked list of what to fix first, and what it is worth

The build

The gaps get closed in order of what they pay. This is the quarter where the machinery gets built rather than discussed, and it is run by the people who will keep running it afterwards.

Deliverables

Rates repriced and the deal template rewritten
The content operation stood up and staffed
Products and offers built, priced, and launched
Contracts, invoicing, and the back office taken off your desk

We run it

Every episode ships everywhere and the business behind it runs, with the recording staying the only fixed demand on your week.

Deliverables

Sponsorship sold, delivered, and renewed
Episodes edited, published, and repurposed
Clip and distribution engine run weekly
Owned offers operated alongside the ad revenue

Terms

The deal.

Identical across all eight practices, and agreed in writing before any work begins.

Performance-aligned

We are paid out of what the representation produces, on terms agreed before the work starts. A retainer that outlives its results is a bill for the relationship rather than the work, and it is the wrong structure for both sides.

A team, not a point of contact

The specialists who run your deals, your content, and your products are the people you talk to. Nobody relays a message to the person who actually does the work, because that person is already in the room.

You keep ownership

Your name, your audience, and the companies built around them stay yours. We build on shared upside and we do not take control of the asset, which means the arrangement has to keep earning its place.

An exit that is written down

Term, notice, and what happens to live deals and half-built products are agreed at the start, in writing. Knowing how it ends is what makes it safe to begin.

Start

Apply for representation.

Tell us who you are, where the audience lives, and what you are building toward. We answer either way.

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How representation works here

MORR Talent is a division of MORR Group. Representation is selective and is accepted by application. Nothing on this page is an offer of representation, and no communication through this page creates a representation agreement or any other engagement.

Terms differ by practice and by the shape of the business around the name. Commission, scope, and term are agreed in writing before any work begins. Where a mandate would require a licence we do not hold, we say so and bring in someone who holds it.