Practices
Creators & influencers
The internet’s main characters, run like companies.
Athletes
From the field to the feed.
Musicians & artists
Own the audience, not just the record.
Founders & executives
The face of the company, engineered.
Coaches & experts
Expertise, productized.
Speakers & authors
From the page to the stage.
Podcasters & broadcasters
The show is the storefront.
Entertainers & on-camera talent
Presence that pays.
How we work

From the field to the feed.

NIL changed what an athlete can own, and shortened the window in which to build it. We represent athletes constructing something that outlasts the playing years: endorsements, a content operation that runs during the season, and companies built around the name.

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Mandate

What we run for you.

An athletic career is a short window with a hard stop. The mandate is to convert attention into assets while the attention is free.

Endorsements and NIL

Deals sourced, priced, and negotiated across the season and the off-season, with the compliance requirements of your school, league, or federation handled rather than hoped about.

The personal brand

A voice and a presence that belong to you rather than to the team you currently play for. It is what makes you signable to a brand and what remains when the jersey changes.

A content operation that runs while you train

Filming built around a training schedule, then edited, published, and distributed without your time paying for it twice. Athletes lose more deals to inconsistency than to reach.

Companies around the name

Products and businesses built on shared upside, so there is equity at the end rather than only a run of appearance fees.

The post-career platform

Media, speaking, and the audience relationships that carry into the next thing. This is built during the career, because it cannot be built after it.

Doctrine

How we think about it.

Four positions that decide how this practice is run. They are stated plainly so you can disagree with them before there is a mandate rather than after.

The window is the whole strategy

Attention peaks during the playing years and does not return on request. Everything built while it is free is cheap, and everything attempted afterwards is expensive.

Equity outlives appearance fees

A campaign pays once. A product, a company, or a media property built around the name pays after the career, and the difference compounds from the day you start.

Availability is a rate multiplier

Brands pay for certainty. An athlete who delivers assets on time, in the format specified, is worth materially more than one with a larger following and a reputation for being hard to reach.

Nobody should be improvising compliance

NIL, league, and federation rules are the constraint the deal is designed around, not a form filed afterwards. Getting this wrong costs eligibility, and eligibility is the whole asset.

You do the work you’re known for. We run everything else.

Method

How it runs.

The same four phases as every mandate. The first two happen before there is an agreement to sign.

Application

You tell us who you are, where the audience actually lives, and what you are building toward. We are selective, and a fast no is worth more to you than a slow maybe.

Deliverables

A read on the audience, the offers, and the existing deals
What you want the next three years to look like
An honest answer on whether we are the right firm
Terms discussed before anyone signs anything

The map

Before we take a mandate we audit the whole picture and show you the revenue sitting unclaimed inside what you have already built. Most of it is not a growth problem.

Deliverables

Audience, platform by platform, with the concentration risk named
Every live deal and contract read for rate and rights
The offers you have, and the ones the audience is asking for
A ranked list of what to fix first, and what it is worth

The build

The gaps get closed in order of what they pay. This is the quarter where the machinery gets built rather than discussed, and it is run by the people who will keep running it afterwards.

Deliverables

Rates repriced and the deal template rewritten
The content operation stood up and staffed
Products and offers built, priced, and launched
Contracts, invoicing, and the back office taken off your desk

We run it

Deals and content keep running while you stay locked on the season. Nothing about the business needs your attention in the week of a game.

Deliverables

Deal flow filtered, priced, and negotiated
Content captured and shipped around the schedule
Compliance reviewed on every agreement
Post-career assets built through the season

Terms

The deal.

Identical across all eight practices, and agreed in writing before any work begins.

Performance-aligned

We are paid out of what the representation produces, on terms agreed before the work starts. A retainer that outlives its results is a bill for the relationship rather than the work, and it is the wrong structure for both sides.

A team, not a point of contact

The specialists who run your deals, your content, and your products are the people you talk to. Nobody relays a message to the person who actually does the work, because that person is already in the room.

You keep ownership

Your name, your audience, and the companies built around them stay yours. We build on shared upside and we do not take control of the asset, which means the arrangement has to keep earning its place.

An exit that is written down

Term, notice, and what happens to live deals and half-built products are agreed at the start, in writing. Knowing how it ends is what makes it safe to begin.

Start

Apply for representation.

Tell us who you are, where the audience lives, and what you are building toward. We answer either way.

Start a conversation

How representation works here

MORR Talent is a division of MORR Group. Representation is selective and is accepted by application. Nothing on this page is an offer of representation, and no communication through this page creates a representation agreement or any other engagement.

Terms differ by practice and by the shape of the business around the name. Commission, scope, and term are agreed in writing before any work begins. Where a mandate would require a licence we do not hold, we say so and bring in someone who holds it.