Raise capital like it’s the only round you’ll ever do.
MORR Capital raises capital for founders, families, and sponsors — equity and debt. We clean up the deck, build the materials, and put you in front of the right investors through targeted outbound — and we are paid on the close.
Advisory built on ownership.
The mandate is the raise — equity or debt. We prepare the materials, build the investor coverage, and carry every conversation from first contact to the wire. And we read cash flow before we read the deck — it is the number the rest of the story has to survive.
Banks meet a company at the transaction. We meet it years earlier.
A raise is a distribution problem.
What most companies lack is coverage — a current, mapped list of the investors whose mandate actually fits. We build investor coverage the way a media operation builds an audience — mapped, direct, and at a scale a referral book cannot match.
How investors are reached
Coverage is built for each mandate from scratch.
- A mapped list per mandate — family offices, private equity, credit funds, and strategics matched to the deal
- Outbound campaigns at volume — email and direct — in your name only after clearance
- Qualified meetings put on your calendar
- The deal team carries every conversation from interest to indication
Why it works
Referral-book coverage ends where the rolodex ends. Ours is built for each raise.
- Reach measured in thousands of qualified counterparties
- Every approach logged — who was contacted, who responded, who passed and why
- A pass with a reason is intelligence the next conversation uses
- Coverage reporting you can read in one sitting
Paid like the work, and paid like the result.
Two components, set out in the engagement letter before work begins. No hidden economics, no fees that appear at the close.
The engagement fee
Paid up front and scoped to the mandate. It funds the work itself — structuring, materials, modelling, and coverage — and it is how the deal team is staffed.
- Scoped to the work
- Retainers where a mandate runs long, agreed in advance
- Every deliverable named in the engagement letter
The success fee
A percentage of the transaction, earned only at close. It is where our economics live — which means we are paid on outcomes.
- Set against deal size and complexity before signature
- Earned at the wire
- One alignment: the raise closes, or the upside does not exist
The process is written down.
Two frameworks govern how a mandate runs. Both are applied the same way on every engagement and revised as market practice moves. The structure is public; the negotiating judgment inside it stays with the deal team.
The nine phases
The arc a live mandate runs, from the letter that appoints us to the obligations that outlast the wire. The same nine apply to a sale, a raise, and a refinancing.
- Engagement and terms
- Kickoff and working group
- Preparation
- Marketing and indications
- … and five more
The ten workstreams
The coverage checklist diligence runs against in either direction: scored for readiness before a room opens, and owned line by line once it does.
- Financial
- Commercial
- Legal
- Tax
- … and six more
Whether this is the year is a conversation.
Not every business should transact, and not every year is the right one. We will tell you which this is before there is a mandate to sign.
MORR Capital is a division of MORR Group. Nothing on this page is an offer to sell or a solicitation of an offer to buy any security, nor is it investment, legal, tax, or accounting advice. No communication through this page creates an advisory or fiduciary relationship.
MORR Group is not a registered broker-dealer, investment adviser, or municipal advisor, and is not a member of FINRA or SIPC. Engagements are accepted only where permitted by applicable law, including under the exemption for M&A brokers at Section 15(b)(13) of the Securities Exchange Act of 1934 and applicable state law. Where a mandate would require registration we do not accept it, or we engage a registered broker-dealer to conduct the regulated activity.
Any direct investments described are made with MORR’s own capital and are not offered to outside investors. Past performance of any business, transaction, or investment is not indicative of future results.
Descriptions of process, phases, and workstreams are general information about how engagements are typically run. They are not tailored to any recipient’s circumstances and should not be relied upon as the basis for any decision. No representation is made that any transaction, financing, or mandate will be completed, completed on any particular timeline, or completed on any particular terms. Any statements about future events or expected outcomes are forward-looking and subject to risks and uncertainties outside our control.
Content on this page is provided as of the date published, may not be current, and is subject to change without notice. Third-party names, marks, and logos are the property of their respective owners, and their appearance does not imply any endorsement, partnership, or affiliation. Nothing here creates any obligation on MORR Group to provide services.