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Study

Read the room before you post.

Study a creator’s whole library, decode an account, and find the ads a brand is running right now.

Research

The pattern, not just the numbers.

Turn a creator’s library into something you can act on this week.

MORR Research reading a creator’s posts, outliers marked against their median

Outliers

The posts that beat their own average.

Views alone are noise. Research ranks a creator’s library against itself, so the real breakouts stand out.

  • 12× their median, marked on the post
  • Get the words, break it down, make it yours
  • Kept fresh weekly
MORR Research reading a creator’s posts, outliers marked against their median

What worked

And the same read on your own posts.

Analytics names your best post, the hour and the format behind it, against each channel’s typical post.

  • The post, the hook, the hour, the format
  • Every channel measured against itself
  • Followers, page views and link taps
MORR Analytics across eight channels, with What worked

In Research

Research you can act on.

Each one ends with something you can put on the plan.

Study a creator

Their whole library, ranked.

Decode an account

Drop a handle and read what that account does.

Find ads

The ads a brand is running right now.

Make it mine

Their best post as a script in your voice.

Questions

Frequently asked.

Still unsure? Ask inside the app answers with your own account in front of it.

What does studying a creator show?

Their posts ranked by views, each marked against their own median, with likes, comments and age.

Can I search ads?

Yes. Find ads shows what a brand is running now.

Do I need an audience to use it?

No. It is the best place to start: study the people already winning in your space first.