Study
Read the room before you post.
Study a creator’s whole library, decode an account, and find the ads a brand is running right now.
Research
The pattern, not just the numbers.
Turn a creator’s library into something you can act on this week.

Outliers
The posts that beat their own average.
Views alone are noise. Research ranks a creator’s library against itself, so the real breakouts stand out.
- 12× their median, marked on the post
- Get the words, break it down, make it yours
- Kept fresh weekly

What worked
And the same read on your own posts.
Analytics names your best post, the hour and the format behind it, against each channel’s typical post.
- The post, the hook, the hour, the format
- Every channel measured against itself
- Followers, page views and link taps

In Research
Research you can act on.
Each one ends with something you can put on the plan.
Study a creator
Their whole library, ranked.
Decode an account
Drop a handle and read what that account does.
Find ads
The ads a brand is running right now.
Make it mine
Their best post as a script in your voice.
Questions
Frequently asked.
Still unsure? Ask inside the app answers with your own account in front of it.
What does studying a creator show?
Their posts ranked by views, each marked against their own median, with likes, comments and age.
Can I search ads?
Yes. Find ads shows what a brand is running now.
Do I need an audience to use it?
No. It is the best place to start: study the people already winning in your space first.

