MORR
AI Consulting & Automation

E-commerce

AI support & retention

A growing consumer brand couldn't staff support fast enough for its volume. We built an AI layer that resolves the routine majority instantly.

BEFORE AFTER Day-long repliesTicket pileupWeak retention MORR Instant resolutionHuman on hard casesRepeat buyers
01

The Problem

Order volume outran the support team. Response times slipped into days, where-is-my-order and returns tickets piled up, and slow service quietly cost repeat purchases the brand had already paid to earn.

02

What We Built

The build was an AI support layer that resolves the routine majority (order status, returns, product questions) instantly, escalates only what needs a human, and folds post-purchase flows into the same system so retention is designed in, not bolted on.

03

The Outcome

The bulk of tickets now resolve on their own in seconds, the human team handles only the cases that need judgment, and customers stopped waiting days for an answer, so support scaled with orders instead of falling behind them.

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