MORR
Case study · E-commerce · Fashion and beauty

A boutique that learned to keep its customers.

Shoppers came in through paid traffic and almost none came back. We built the email and SMS engine that turns a first order into a second and a third, so growth stopped depending on buying every customer again.

Retention, built from scratchA full send calendarA bigger listJourneys tunedOffers for returning customersWeekly reporting
$1.6M+total revenue generated
40%+more total revenue after email and SMS went live
70%+of email and SMS revenue from automated flows
$500K+attributed revenue in a single month
The problem

Paying for the same customer twice.

Every sale came from paid traffic and nothing brought buyers back. Carts were left without a reminder, first-time customers never heard from the brand again, and the cost of each new customer kept climbing.

The deep dive

Where the money was hiding.

We mapped acquisition, the site, the offers and retention as one system, then rebuilt each part in the order it paid. The bright line is the path a customer takes.

ThebrandPaid trafficthe front doorSign-upspop-ups, always testedWelcomethe first impressionCart recoverysales caught, not lostCampaigns25+ a month at peakPost-purchasethe second orderReturning offersbundles and rewardsRepeat buyerslifetime value
The brand
Paid trafficthe front door
Sign-upspop-ups, always tested
Welcomethe first impression
Cart recoverysales caught, not lost
Campaigns25+ a month at peak
Post-purchasethe second order
Returning offersbundles and rewards
Repeat buyerslifetime value
What we built

The growth system, part by part.

Run as a growth partner across marketing and the numbers behind it.

Retention, built from scratch

Email and SMS set up end to end, designed around the lifetime of a customer rather than a single order.

A full send calendar

25+ campaigns in a month at peak, so the brand stays in front of the people who already know it.

A bigger list

Sign-up pop-ups tested continuously to grow the audience the brand owns outright.

Journeys tuned

Cart, browse and post-purchase flows refined one by one until each converts at its best.

Offers for returning customers

Bundles and incentives that reward the second order and lift the margin on it.

Weekly reporting

Revenue by flow and campaign, read every week so the next send is decided by the last one.

Want the same system?

Tell us what you’re building. We’ll show you how the ecosystem would map onto your business.

The MORR Group

Whatever you’re scaling, there’s a team here that already does it.

MORRThe Growth Company
MORR OSFlagshipWe run your growth end to end, and only win when you do.AgencyStrategy, creative and media that make you the obvious choice.ProductionCommercials, brand films and shows, end to end.TalentRepresentation that turns a name into a real business.CloudThe creator studio: plan, film, post and get paid.VenturesThe companies we build, own and run ourselves.
See what we’ve shipped