Dog Bandana Co., ready for the shelf.
A Nashville maker of double-sided tie and snap bandanas, in a size for every breed. We built the brand around the product: the logo and identity, the website, the social presence, and a strategy for getting the line in front of retailers.
A good product, in a crowded aisle.
The company started with a simple problem: cute bandanas that actually fit big dogs. The product already solved it. The job was to make the brand look as considered as the bandana everywhere it shows up, and to give it a way into stores.
A mark with as much colour as the product.
A multicolour wordmark and a palette pulled from it, so the logo reads the same on a hangtag, a storefront and a booth at a trade show.
A storefront for every breed.
Seasonal collections, matching sets for owners, custom bandanas for businesses, and a wholesale sign-up for stores, all on one site that works as well on a phone.
Two looks, one bandana.
Each bandana is reversible, ties on and snaps in place, and comes in a size for every breed.
On the dog, not on a hanger.
A presence across Instagram, TikTok, Pinterest and Facebook built on the thing that sells the product: real pets wearing it.
A strategy for getting into stores.
Direct sales prove the product. Retail is where a brand like this scales. We built the plan for reaching buyers.
Who to call
A target list of the stores that fit the line: independent pet boutiques, pet retailers and gift shops, ranked by fit.
What to send
A line sheet, wholesale terms and the reorder path, so a buyer can say yes on the first email.
What to say
Outreach built around the product’s edge: two looks in one, a size for every breed, and a snap that stays put.
How to follow up
A cadence from first email to sample to first order, then reorders tied to the four collections a year.
Brand, store and shelf, mapped as one.
Every piece points at the same place. The bright line is the path from the brand to a store that reorders.
On the shelf, and on the podium.
The awards and stockists below are the brand’s own, listed on its site.
- 1st Place, SuperZoo 2025 New Product Showcase
- 2nd Place, Global Pet Expo 2025 Best in Show
- 3rd Place, Global Pet Expo 2026 Best in Show
- 1st Place, Pets+ Retailers Choice Awards 2026
- Newsweek’s Most Loved Pet Brands 2026
- 2025 Dog Clothing and Accessory Company of the Year
Sold direct at dogbandanaco.com, on Chewy, and wholesale to stores through the brand’s own wholesale program and Faire.
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Tell us what you’re building. We’ll show you how the ecosystem would map onto your business.