A full digital storefront for Razor Red Grooming Solutions, a West Side Chicago barbershop — seven pages carrying the shop's story, roster, booking, and product line under one neon mark.
The brief, the work and what changed, in the order it happened.
A 4.9-star shop with real celebrity pull and zero web presence to match — bookings lived on a third-party app, the story lived on the walls. Build a site with big-shop energy: clean, Chicago to the bone, and pointed at one action — book a cut.
Seven pages on a Chicago-flag design system — story, services, portfolio, roster, gear, booking. The shop's real neon sign, extracted from a photo and re-lit in CSS. A roster page that sells the whole team, an e-commerce tie-in to their product line, concierge services for the stars, and per-barber booking wired straight to Booksy.
Story, design system and booking built as one site. The bright line is the path from a visit to a booking.
Every piece below was made for this project. Films play right here.
One link that cuts as sharp as the shop.
Tell us what you’re building. The first conversation usually settles whether we’re the right team.
